According to a highly-scientific study we just made up, restaurants that have a signature dish are over 150 times more likely to receive repeat visitors than those that don’t.
A signature dish is like your restaurant’s calling card. If you don’t have one, you’re missing out on a fantastic branding opportunity. A lot of restaurants have signature dishes without making them “official.” Remember, a dish doesn’t have to have a clever name and a special call-out box on the menu to be memorable enough to put your establishment on the map. You may already have a signature dish and not even know it.
More likely, you’ve got a signature dish in-waiting…a dish so close to being great that a little consideration might just push it over the edge.